Anything that doesn’t fit the brain simulation is called a „prediction error.” „That wasn’t here yesterday.” I mean, it’s not normal, according to the plans. That automatically starts that guidance network, Salience, that we were talking about. Anything that generates in our head an error in prediction, compared to our habit, automatically starts the respective network. From the basics, like I said, the ones about color, light, movement, glitter, to more complex stuff, like a billboard, „says Dr. Cirneci in this interview.
Speaking of attention, do you know how many days after the posting, a static, ordinary billboard enters the irrelevant landscape and is no longer noticed by those who pass by it every day? We tell you, after 3 days. That’s why, it is possible to pay for a classic billboard for a month and it will actually do its job for just a few days.
As expected, this never happens with a SCREENYO mobile billboard. Even those who meet a SCREENYO on a daily basis cannot be in a 100% repeatable position towards it, more precisely towards the advertisement on the billboard.
As you might expect, mobility is not only an argument in favor of the memory of mobile advertising, but also for large potential audiences, because a SCREENYO mobile billboard will always come into contact with large masses of people, not dependent on traffic at an intersection or on a main thoroughfare, whether it’s a big boulevard or not.