There are two types of attention. It is internally generated, supported or focused, and is go-directed. I mean it depends on the goals you have. This is effort consuming and is in the brain on a neural network called VENTRAL.

When it’s an action that’s happening around you and you’re automatically distracted, walking down the street for example, it’s a different kind of attention. It’s called focused, automatic attention. It is an orientation reflex, and it is in the brain on a completely different network (SALIENCE), than the one responsible for concentration.

A SCREENYO mobile panel activates automatic attention in the viewers’ brains, which the SALIENCE neural network is responsible for. This generates a “takeover” of the brain for a short period.